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I leave every group text. Every single one. Turns out that's exactly what happens to a lot of marketing plans too, they start personal, and somewhere around month three, they quietly go stale. Here's the system we use to keep a strategy from going that way, including the 90 day rule I build every content calendar around.

I got called the best marketing guest on a podcast, then spent 20 minutes debating the host about his own brand. He believes staying quiet keeps him exclusive. I believe it's costing him everything. Here's why that debate matters more right now than ever, and what Google's biggest search update in years means for whether your business gets found or forgotten.